With support from Enabel, Digital Opportunity Trust (DOT) Tanzania is building a vibrant network of Digital Balozi (Ambassadors) who are reshaping how youth and women entrepreneurs in Tanga, Mwanza, and Pemba Island run their businesses.  

Problem
Many youth and women entrepreneurs in Pemba already have strong vocational skills, such as baking and food processing, but continue to face a gap in digital skills needed to grow and promote their businesses effectively. As a result, their visibility is often limited to walk-in customers, restricting their access to a wider market.  

Meiya was actively engaged with the Tanzania Women Chamber of Commerce (TWCC) and running my own business.  

“While I had experience supporting the growth of other businesses as well as my own, I still faced a major gap in my digital skills, which limited my ability to scale and fully leverage modern tools for business growth,” she says.  

Scrolling on Instagram, she learned about the opportunity of learning digital skills and helping others through the DOT programme under the EU-funded Inclu-cities project.  

Intervention
Meiya participated in a 10-day Trainer of Trainers (ToT) that equipped her with practical skills in digital business, financial literacy, facilitation, and climate action, strengthening her capacity to support and empower others effectively.  

Impact
From July to December 2025, she teamed up with her fellow Digital Balozi, Nassor in their community in Wete, Pemba where they trained over 100 youth and women entrepreneurs, equipping them with essential skills in digital business and financial literacy.  

Through the WhatsApp groups she established during the training sessions, she remains engaged in supporting entrepreneurs, providing ongoing guidance, and facilitating the practical application of the digital business skills they learned.  

Even after her tenure as Digital Balozi ended in December 2025, Meiya Musa continues to support small entrepreneurs in Wete to leverage modern digital tools to grow their businesses.    

“I continue to introduce myself as a Digital Balozi and remain actively engaged in supporting entrepreneurs who reach out for guidance and assistance,” says Meiya.  

Reflecting on her own growth, she notes that the experience significantly strengthened her mindset, confidence, and leadership skills. This highlights how the programme not only benefits the entrepreneurs trained but also transforms the ambassadors themselves.  

Ends    

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