On 26 June, as part of the official WOC cupping session programme, our tasting event in Cupping Room 2 turned into a buzzing marketplace for B2B matchmaking. 

International buyers turned out in numbers to discover the exceptional flavour of premium African specialty coffee from 17 producer organisations and businesses.

Buyers and professional roasters evaluated high-quality terroirs from Burundi, the Democratic Republic of Congo, Uganda, Tanzania and Ethiopia.

Feedback from the participation enterprises has been very positive! The session served as a prime commercial meeting point, sparking interest and leading to numerous business contacts.

Through our targeted coaching programmes, TDC supports coffee cooperatives in areas like marketing, finance and business management, traceability, decent work, and alignment with EUDR. Seeing them shine on a global stage, supporting local autonomy and empowering women and young producers is at the heart of our mission.

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